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Apparently, after a well structured storytelling revolving around the adventures of Red and Yellow – based on the concept of the scavenger hunt game, as in the posts below, asking the community to help find the characters in different situations: On October 2013 the page thanked the fans, adding that the story is over and the page will be no longer active, despite the huge numbers and page activity, with posts reaching over 5 thousand likes.Will Red and Yellow ever be back on the orange social network?This post is referred to online savings – a poll to which about a thousand followers participated: Telco company Beeline – popular across Eastern Europe and Central Asia – has several pages on Odnoklassniki relative to different markets, such as Kazakhstan, Tajikistan, Kyrgyzstan.The most active one (by far) is Beeline Uzbekistan, a page with over half a million followers launched a few years ago.It was created in Russia and has extended into Eastern Europe. In June 2012, Odnoklassniki was reported as being the most popular social network in Moldova with more than 720,000 registered users.There are two strong reasons why Odnoklassniki is first in Moldova.The main topic of conversation are promotions and brand activities, both online and offline, with the extensive use of images and videos.All contents are in two languages: Russian and Uzbek – a language spoken by 20 to 25 million people in Central Asia.
Among the most engaging editorial categories we can mention polls.The page counts over a million followers, with a great amount of active discussion and a very playful tone of voice, targeting both moms and kids.As you can see, Kinder defined the community as 12 , being 12 the minimum age to log-onto the SNS: The content strategy is diversified, with frequent posts about both the Kinder brand and specific products.The main brand page counts over 600,000 followers, the other one – called Thanks from Sberbank – is referred to specific services and promotions for online payment, and was launched in April 2013.The activity on the official page is quite intense: the “News” topic section has over 1,500 active discussions.
Here is a post about Christmas and the values of family, with branded graphics: Quizzes are among the top-performing content on the page, and they can be both related to generic issues or specific products, always related to the local culture.